Tanishq's journey began in 1994 with the introduction of 18k gold watches adorned with priceless stones. However, it quickly expanded to become a 22K jeweler offering an exquisite selection of gold and diamond jewelry. Mr. Xerxes Desai created the term Tanishq by fusing the terms "Tan," which means body, and "Nishk," which means a gold decoration. Tanishq's first modern jewelry factory, complete with a suitable karigaar park, was established in Hosur, Tamil Nadu.