Spartoo.hu tells the tale of three friends who have an intense love for both the Internet and shoes. As fresh grads, Boris, Paul, and Jérémie could relate to the idea of starting their own company. They debated for a long time before deciding to launch their own internet shoe business. They took a bold step in 2006 and launched Spartoo.com, a reference to one of the most significant ancient Greek cities and the leather sandals worn by the ancient Spartans.