It's not just our name—100% PURETM. or simply our list of ingredients. The goal of 100% PURETM is to create the healthiest, cleanest products possible while informing people about the significance of being 100% PURETM. We aspire to be ecologically conscious, to live with kindness, compassion, and empathy; to enhance the lives of six billion people and animals; to be philanthropic and give back to the international community.